About Us
Perspective & Context
B2B tech companies of all sizes are starving for experienced marketing and communications talent that shoots straight, works smart, moves fast and cuts through the BS. Rich Moore formed Big Sprocket to meet that need. With decades of experience working hands on with companies from the Fortune 500 to startups at every stage of growth and the investors who fund them, Rich has had the good fortune to work with many of the iconic brands of Silicon Valley and the people behind them. He now applies that insight to deep hands-on corporate marketing and strategic communications engagements across the country.
Attitude & Approach
It starts with the reality that time is rarely your friend. It's cliche to say things move fast. But it's true! Regardless the size of a company, (marketing) things need to move swiftly and with appropriate purpose to make good (sales) things happen. I approach every engagement with that attitude: there are finite resources to apply, so make them count! Don't waste time or money. If it doesn't have a high chance of having high impact, don't do it. At the same time, if it's a well thought out idea but high risk, go for it. It's the bold ideas that make a difference! But you have to move!
Doing the Right Work!
We're different. We're selective about the engagements we take on. We focus where we know we can have high impact, where we have directly related experience, where we can quickly add value. We're also quick to say 'That's not for us.' We collaborate with a deep and trusted network of highly accomplished, seriously experienced, like minded colleagues from every walk of B2B marketing and communications. We're well schooled in moving fast, maximizing budgets, and achieving meaningful results. And, equally important, we enjoy what we do and have fun doing it!